Terms of Use
The rules and conditions governing the use of the MARKETING OS platform.
Acceptance of Terms
These Terms of Use (hereinafter the "Terms") govern the use of the MARKETING OS platform (hereinafter the "Platform", "Service", "we" or "our"), operated by:
By creating an account, accessing or using the Platform, the user declares that they:
- Have read, understood and fully accept these Terms
- Have the legal capacity to enter into binding contracts
- Are at least 18 years old, or have reached the legal age of majority in their country
- Also accept our Privacy Policy and Cookie Policy
Definitions
For the purposes of these Terms, the following definitions apply:
- →User — an individual or legal entity that creates an account and uses the Platform
- →Account — an individual registration that grants access to the services
- →Company — the entity represented by the User on the Platform
- →Brand Brain — the Platform module that stores the Company's identity and context
- →Generated Content — text, images, videos, strategies, calendars and any other material produced by the Platform through AI
- →User Content — data, files, images, logos and any materials provided by the User
- →Credits — virtual units consumed to perform actions on the Platform
- →Connected Social Media — Instagram, Facebook and other network profiles that the User authorises the Platform to access
Service Description
MARKETING OS is an AI-driven autonomous marketing platform that enables small and medium businesses to:
- Centralise their brand identity (Brand Brain)
- Run automatic audits of their digital presence
- Generate monthly marketing strategies
- Create editorial calendars
- Produce content, designs and visual assets
- Schedule and publish content on social media
- Track results and receive recommendations
Some features may only be available on certain plans, markets or versions, and are rolled out progressively through feature flags.
The Platform is provided "as is" and may be subject to changes, improvements or adjustments without prior notice.
User Account
To use the Platform, the User must create an account by providing true, complete and up-to-date information. Authentication can be done by email and password, or through supported external providers (such as Google).
The User is responsible for:
- Keeping their access credentials confidential
- All activity carried out on their account
- Notifying us immediately in the event of unauthorised use of the account
- Keeping their contact and billing details up to date
The Platform allows a Company to associate multiple users with the same account. The primary account holder is responsible for the access granted and for the use made by authorised team members.
We reserve the right to suspend, limit or delete accounts that violate these Terms, without any right to a refund of unused credits in cases of serious violation.
Plans, Credits and Payments
Use of the Platform is based on two independent elements:
Plan
Determines which features are unlocked (Starter, Growth, Pro or others)
Credits
Prepaid units that fund the execution of actions (content generation, images, videos, publishing)
The available plans and credit packages, as well as their respective prices, are published on the Plans and Credits page and may be updated at any time.
- Each action consumes a defined number of credits
- The Platform checks the balance before starting an action; it never interrupts an action midway
- When credits run out, the account is automatically suspended from new actions until it is topped up
- Credits do not expire — the User can top up and use them whenever they want
- Credits are non-refundable, except where required by law
- Credits cannot be transferred between accounts
Depending on the market, different payment methods are available:
| Market | Method | Recurrence |
|---|---|---|
| Angola | Manual bank transfer | Prepaid, no recurrence |
| Other markets | Credit card via Stripe | Automatic monthly subscription, when applicable |
For manual payments, the User must:
Once confirmed, the credits are added to the User's wallet.
We issue an electronic invoice in accordance with applicable law. The User is responsible for providing correct billing details.
Prices may be adjusted at any time. Price changes do not affect credits already purchased, which retain their acquired value.
Acceptable Use of the Platform
The User agrees to use the Service lawfully and responsibly.
It is expressly forbidden to use the Platform to:
- Generate or publish illegal, defamatory, offensive, discriminatory, violent, sexually explicit or hate-inciting content
- Promote illegal activities, fraud, pyramid schemes or consumer deception
- Infringe third-party intellectual property rights
- Impersonate other people or brands, or falsify identities
- Publish false, misleading or defamatory information about competitors or third parties
- Run spam or phishing campaigns, or any form of unsolicited communication
- Attempt to bypass technical limits, feature flags or billing systems
- Exploit vulnerabilities, reverse-engineer, decompile or copy Platform components
- Use the Platform to train competing AI models
- Deliberately overload the infrastructure (DoS attacks, mass scraping)
- Resell, sublicense or make access available to third parties without written authorisation
By connecting Social Media accounts, the User agrees to comply with the terms of use and policies of each platform, including Meta's Terms of Service and Instagram's Community Guidelines. Any violation of those rules is the sole responsibility of the User.
Violating these rules may result in:
- Immediate suspension of access to the Platform
- Deletion of generated or published content
- Account cancellation without a refund
- Reporting to the competent authorities, when applicable
User Content
The User retains all intellectual property rights over the content they upload to the Platform (logos, images, text, company descriptions).
By uploading content, the User grants us a non-exclusive, worldwide, royalty-free and revocable license to use that content for the sole purpose of providing the Service — including storing it, processing it, displaying it in the dashboard, and using it as context to generate Generated Content.
The User represents and warrants that:
- They hold all necessary rights over the uploaded content
- The content does not infringe third-party rights or any applicable law
- The content does not contain viruses, malicious code or harmful material
The Platform reserves the right to remove content that violates these Terms or applicable law.
AI-Generated Content
The Platform uses AI models to generate strategy, text, designs, images and videos based on the User's Brand Brain. The User must understand that:
- Generated Content is produced by algorithms and may contain errors, inaccuracies or outdated information
- The User is responsible for reviewing, validating and approving content before publishing it
- The Platform does not guarantee the factual accuracy, legal compliance or fitness for a particular purpose of the Generated Content
- AI may generate similar outputs for different users; the Platform does not guarantee absolute exclusivity
To the extent permitted by applicable law, the User holds the usage rights to the Generated Content based on their data, and may use it for commercial purposes related to the Company.
The Platform waives any exclusive ownership right over the specific output generated for the User's Company, while retaining all rights to the models, prompts, infrastructure and technology that produce that output.
The User is responsible for:
- Checking whether the use of Generated Content is permitted in their country
- Complying with any AI-use disclosure obligations
- Not falsely attributing human authorship to Generated Content, where required by law
When the User authorises automatic publishing to Connected Social Media:
- The Platform acts as a mere technical intermediary
- Responsibility for the published content lies solely with the User
- The User may revoke this authorisation at any time by disconnecting the social media account
Intellectual Property of the Platform
All rights to the Platform — including source code, design, brand, logos, institutional content, database, models, prompts and features — are the exclusive property of FREDERICO CANTEIRO DA SILVA - COMÉRCIO E PRESTAÇÃO DE SERVIÇOS, (SU), LDA or its licensors.
It is forbidden to:
- Copy, modify, distribute, sell or rent parts of the Platform
- Use our brand, logo or trade name without written authorisation
- Remove copyright notices, watermarks or identifiers
Use of the Service does not grant the User any intellectual property rights over the Platform beyond the limited right of use described in these Terms.
Availability and Support
The Platform is provided on a best-effort basis. We do not guarantee uninterrupted availability — there may be scheduled outages for maintenance, updates, or in the event of technical failures, external attacks or force majeure events.
The current status of the Service can be checked on the platform's status page.
We provide support by email at [email protected], with best-effort response times depending on the contracted plan.
Some features depend on external services (Meta Graph API, OpenRouter, fal.ai, among others). Outages, changes or discontinuation of these services may affect Platform features, without this constituting a breach of contract.
Limitation of Liability
To the extent permitted by law, the Platform is provided "as is" and "as available", without express or implied warranties of:
- Fitness for a particular purpose
- Commercial results, reach, engagement or conversions
- Absence of errors, failures or vulnerabilities
- Compatibility with the User's systems, devices or networks
To the maximum extent permitted by applicable law, our total liability to the User is limited to the amount actually paid by the User in the 12 months preceding the event giving rise to the claim.
We are not liable for:
- Loss of profits, loss of business opportunities or loss of revenue
- Indirect, incidental, special, consequential or punitive damages
- Data loss caused by third parties, failures of connected social media accounts, or acts of the User
- Content published by the User on their social media
- Business decisions made based on AI-Generated Content
- Penalties, suspensions or blocks applied to the User by social media platforms
Indemnification
The User agrees to indemnify, defend and hold harmless FREDERICO CANTEIRO DA SILVA - COMÉRCIO E PRESTAÇÃO DE SERVIÇOS, (SU), LDA, its employees, agents and partners, against any claims, damages, losses, costs or expenses (including legal fees) arising from:
- Breach of these Terms
- Infringement of third-party rights (including intellectual property rights)
- Content uploaded, generated or published by the User through the Platform
- Improper or unlawful use of the Service
Suspension and Termination
The User can stop using the Platform at any time, by deleting their account in the settings or by sending a request to [email protected].
We may suspend or terminate access, with or without prior notice, in the event of:
- Breach of these Terms
- Well-founded suspicion of fraud, abuse or misuse
- Insufficient credit balance for the intended actions (automatic suspension until topped up)
- Legal obligation or order from a competent authority
- Discontinuation of the Service or specific features
In the event of termination:
- Access to the Platform is revoked
- The User's data is handled in accordance with the Privacy Policy
- Unused credits are non-refundable, unless termination results exclusively from our fault
- Provisions that by their nature should survive termination will remain in effect
Changes to the Terms and the Service
We reserve the right to modify, suspend or discontinue features, plans or credit packages at any time. Material changes will be communicated with reasonable advance notice.
When we update these Terms:
- We publish the new version on this page
- We notify active Users by email at least 15 days in advance, in the case of material changes
- Continued use of the Platform after the changes take effect constitutes acceptance of the new Terms
- If the User does not agree with the changes, they must stop using the Platform and may request account deletion
General Provisions
Communications between the User and the Platform will be made by email to the addresses provided, or through the communication features within the Platform.
The User may not assign their rights and obligations under these Terms without our prior written consent. We may assign our contractual position in the event of a merger, acquisition or corporate restructuring, by notifying the User.
If any provision of these Terms is deemed invalid or unenforceable, the remaining provisions will remain in full force and effect.
The Platform's failure to enforce any provision does not constitute a waiver of the right to do so in the future.
These Terms, together with the Privacy Policy and other referenced legal documents, constitute the entire agreement between the parties regarding use of the Service, superseding any prior agreements.
Governing Law and Dispute Resolution
These Terms are governed by the laws of the Republic of Angola. For Users residing in the European Union, mandatory consumer protection provisions of the law of their country of residence prevail over these Terms, when applicable.
The parties elect the courts of the Comarca de Luanda, Angola, as competent to settle any disputes arising from these Terms, expressly waiving any other, however privileged.
Before resorting to any judicial proceedings, the parties agree to attempt to resolve the dispute amicably, within 30 days of written notice.
For Users residing in the European Union, the European Commission provides an online dispute resolution platform atec.europa.eu/consumers/odr.
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Contact
For any question related to these Terms of Use:
- General email
- [email protected]
- Technical support
- [email protected]
- Legal matters
- [email protected]
- Postal address
- Benguela, Município de Lobito, Bairro Caponte, Rua Oliveira Cardonega